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Digital Marketing using Google My Business for Small Business for How Small Businesses Can Use the Free Google Tool, Google My Business (GMB)?

Digital Marketing using Google My Business for Small Business

Imagine you need a plumber, bakery, or mechanic—what do you do? Most people simply turn to Google Maps or Search. The little informational boxes with business details—name, address, hours, reviews—that appear in search results are powered by Google My Business (now called Google Business Profile). This free tool lets small businesses control their online presence, making it easy for nearby customers to find and contact them.

When someone in your area searches for what you offer—say, “bakeries near me”—your Google Business Profile can pop up right away, complete with directions, phone number, photos, and even recent customer reviews. It’s like having a digital storefront that’s open 24/7, and it costs nothing.

Digital Marketing using Google My Business for Small Business – Why Many Business Owners Haven’t Claimed Their Profile

Surprisingly, a significant portion of small businesses haven’t even claimed their Google listing. Around 56% of local businesses have not claimed their Google My Business listing. That means more than half of them are essentially invisible—or at least not optimized—for people searching nearby. This results in missed clicks, uninformed customers, and lost opportunities to competitors.

The reasons are simple: many owners are too busy running daily operations, some assume having a website or social media is enough, and others think setting up a Google profile will be complicated. Some rely entirely on repeat customers or word-of-mouth, unaware of the new leads they could gain from local search visibility.

Digital Marketing using Google My Business for Small Business – What Business Owners Gain When They Do Claim It

Claiming and optimizing your profile unlocks several benefits:

Appear in local searches and on Google Maps where people are actively looking for your services.
Build trust by adding complete details like photos, operating hours, and descriptions—complete profiles are far more likely to get clicks.
Connect instantly with customers who can call, message, or get directions with a single tap.
Reach ready-to-buy customers since nearly half of all searches have local intent.
Boost engagement—businesses with photos get significantly more clicks and direction requests.

Why the Real Figure Matters in Digital Marketing using Google My Business for Small Business

Using the real statistic of 56% unclaimed listings shows just how big this missed opportunity is. More than half of small businesses are giving up valuable digital real estate simply because they don’t know about it or haven’t acted yet.

In summary:

Google My Business is a free and highly effective way for local businesses to get found.
More than half of local businesses haven’t claimed their profile—leaving the field open for competitors.
Claiming and optimizing your business profile increases visibility, builds trust, and generates more leads.

Don’t let your competitors take the customers who should be finding you first. If you’re too busy running your business or unsure where to start, we can set up and optimize your Google Business Profile for you quickly and professionally. Contact us today and make sure your business is visible where it matters most – right in front of people who are ready to buy.

Take control of your online presence today. Every day you wait, your competitors are getting the clicks, calls, and customers that should be yours. Google My Business is free, powerful, and built to put your small business in front of ready-to-buy customers. If you don’t have the time or expertise to set it up the right way, let us handle it for you. We’ll claim, optimize, and fully manage your profile so you can focus on running your business. Don’t miss out—contact us now and make sure customers find you first, not your competitors.